Since 2020, Crazy Cow Productions (in conjunction with MTV/Paramount) has produced the Los Angeles–shot episodes—capturing performance-driven content with emerging artists on the verge of breaking big.

MTV PUSH is MTV’s monthly global artist-discovery franchise, spotlighting the next wave of talent through performances, interviews, and exclusive video drops across broadcast and digital (e.g., Billie Eilish, Lizzo, Doja Cat, Olivia Rodrigo, Benson Boone).